All too often web sites are created with little thought to aesthetic useability. Design and layout is just as, if not more important than content. This is not to say that a lack of content can be hidden by world-class typography, but rather that design is one of your most important considerations.

I am not a typographer, or even a very good html designer, so I'm not about to start preaching about the importance of aesthetics, design, typography and the like, instead, be sure to explore these links for a good, solid understanding of using the web to it's fullest potential.

Microsoft SiteBuilders Workshop - Web Gallery Netscape - Creating Netsites