via BuzzMachine...
"General
Motors' Roger Adams... said, "The consumer wants to be in control, and
we want to put them in control." Echoed Saatchi & Saatchi chief
Kevin Roberts, "The consumer now has absolute power."
"It is not your goddamn brand," he told marketers."
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All Your Brands Are Belong to Us
by
Ross
at 09:36AM (EDT) on October 21, 2004 | Permanent Link
Posted to: Random Bytes
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 "Random Bytes" is a produced for and by Ross Rader. Everything else is just a happy byproduct. The views expressed here belong to me and not my employer.. Contact Me
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